2022 is already in full swing and with the start of the new year, we have seen a lot of beauty trends emerge already. You may already be well aware of some of these trends while others may surprise you!
A Change To Disposable Beauty Towels
In the hair and beauty industry, towels play an integral role. They are used to dry feet after pedicures, dry hair after hair treatments, and so much more. For decades, cotton towels have been the go-to towel for the softness, but there is a new type of towel that we are seeing beauty and hair salons adopting, and that is disposable beauty towels. With these towels, there is no need to wash and dry them as they are one-use towels, which also minimises the spread of bacteria.
Authentic Sustainability
Sustainability is not just a trend of 2022; it has been around for a while. Unfortunately, that has caused a lot of bigger brands to participate in greenwashing ‒ where a company claims to be environmentally friendly but actually isn’t. What consumers really want to see now is brands being sustainable for the right reasons and not simply to make more money.
Skin Care Over Make-Up
One very definitive trend that we have seen is that more and more beauty influencers are moving towards an emphasis on skincare. Natural looks such as ‘glass skin’ have become very popular, but healthy skin is a must to achieve these looks. So we expect to see more and more people investing in the quality of their skin rather than make-up.
Inclusivity
A very positive trend that we see across the beauty industry is inclusivity, which means products and treatments designed for a comprehensive range of skin types and hair types. Inclusivity has been on the rise for a while now, and we also see it in fashion with the increase in size inclusivity.
Long-term Beauty Solutions
People are tired of constantly going into the salon to maintain their beauty regime. Long-term solutions are definitely going to see an increase in popularity. For example, a lot more people are investing in laser hair removal over waxing.
Are you looking to become more sustainable? Start by purchasing affordable disposable beauty towels! Here at Affordable Eco Solutions, we offer a range of high-quality disposable eco towels that are ideal for your hair and beauty salon. Browse our website or get in touch with us directly if you have any questions.